Dissatisfied with current state of product/service. Need Recognition Information Search Alternative Evaluation Purchase Decision Postpurchase Evaluation Motivation Perception Attitude Formation Integration Learning Decision Process Stages Psychological Processes Chapter 3 : Consumer Behaviour Models Need Recognition Information Search Alternative Evaluation Purchase Decision Postpurchase Evaluation Chapter 3 : Consumer Behaviour Models To recognize external factors such as culture, social class, group influences, and situational determinants and how they affect consumer behaviour. Chapter 3 : Consumer Behaviour ModelsĬhapter Objectives To understand various internal psychological processes, their influence on consumer decision making, and implication for advertising and promotion. To understand the consumer decision-making process and how it varies for different types of purchase. Chapter Objectives To understand the role consumer behaviour plays in the development and implementation of advertising and promotion programs.
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